SALES AND MARKETING ENTHUSIASTE

To Joana, versatility, pragmatism and determination are key ingredients for excellent results at a global level. With a proven track record in the national and international scene, she has been developing and consolidating her Marketing & Sales skills which, allied to her leadership skills , makes her a very robust and solid professional.

Joana soon realised that working with the best in class and premium brands would defined the projects she would be involved in. With an exemplary background in multinational companies like Prada, Hilti or Amorim, Joana has always been concerned in creating trust and sustainable relations between organizations and customers.

Having experience in B2B and B2C environment, Joana has evolved to category and product manager, defining life cycle activities and strategy for each product of her responsibility.

Her reinvention capacity and her level of delivery have allowed her to easily adpat to different sectors and to new teams, making these real development opportunities. Lifelong learning has been a bet and that is how she now sees her participation in The International MBA - as time to reskilling and upskilling which will allow her to move forward to another professional level.