EXPERTISE THAT CONQUERS GLOBAL MARKETS

Carla is a results-driven manager with solid ruminant market knowledge, working in the Animal Health industry at an international level for over seven years.

Carla graduated from UTAD as a Veterinarian and has a Master's degree focused on applied theriogenology, several international publications under her name on udder health, diagnostic, reproduction; and expertise in ruminant vaccines.

After finishing her studies, Carla decided to move to the United States of America to complete a high-level internship in Bovine Production Medicine in California. When she returned to Portugal to work at a local cooperative for three years, Carla received an invitation from two university professors to join their practice working in production medicine and, after just one year, she became a business partner that led the company's restructuring and paved the way for expansion and growth in the following years.

By 2013, Carla felt that she reached a high point of growth and needed another challenge. She left her comfort zone in 2014 to accept a role as Technical & Marketing Manager, leading the ruminant's business unit at HIPRA, the 10th largest Animal Health company worldwide with expertise in vaccines. In two years, she led the internal sales force and took market leadership from the competition, achieving 41% growth from 741 thousand to one million euros.

From 2016 to 2018, she was offered an international role as Regional Technical and Marketing Manager for the EMEA&CIS Zone and a chance of working home-based, leading a team of 14 international reports with a budget of over 20 million euros. She developed new work methodologies to increase efficiency and provide guidelines for the other species' RTMMs. With this position and a great team effort from all the Ruminant corporate business units, the business finished 2016 and 2017 over budget and grew above 20%.

In 2018, Carla accepted the invite to join Ceva Santé Animale, the 5th largest Animal Health company globally, as Global Marketing Manager for all ruminant vaccine and Udder Health portfolio worldwide, with a budget of over 50 million euros under her responsibility.

In just 3.5 years, she became the only Ruminant marketing manager from the Ruminant corporate team invited to integrate the Ceva Species Board, successfully re-shaped the Udder Health and Biologicals global communication strategy boosting the activities at a country level and portfolio turnover. And although being the newest member of the marketing managers team, she was chosen to lead the new holistic campaign for the Ruminant Franchise, a critical project for the Ruminant corporate business unit.